In March 2019, Nespresso launched a worldwide appeal to portioned coffee producers, inviting them to join the recycling sector, thus paving the way for a global capsule recycling system…
In March 2019, Nespresso launched a worldwide appeal to portioned coffee producers, inviting them to join its recycling sector, thereby paving the way for a global system for recycling aluminum capsules.
Six months later, a first French partnership is taking shape: Nespresso France, Nestlé and JDE France (Jacobs Douwe Egberts) create the Alliance for the Recycling of Aluminum Capsules. Together, they are today launching a call to the market to extend the recycling chain initiated by Nespresso 10 years ago, with the aim of recycling all aluminum coffee capsules.
A recycling system with a unique model
Aluminum is 100% recyclable and can therefore be reused almost indefinitely. However, in most countries, the public recycling infrastructure is unable to recycle small, light packaging such as aluminum coffee capsules. That’s why, since 2008, Nespresso France multiplies initiatives to effectively recycle used capsules.
Today, 90% of Nespresso customers now have a recycling solution near their home and 25% of French people can recycle their capsules and all their small aluminum packaging directly in their recycling bin (recycling bin). yellow in most cities) - with the aim of reaching 50% of French people by 2022.
Aluminum is a material increasingly used by coffee manufacturers because it is the only one capable of preserving the aromas of coffee from light, oxygen and humidity.
The 900 volatile aromas of coffee are thus protected until the moment of tasting their cup of coffee. Since last March, by inviting other portioned coffee manufacturers to join its sector, Nespresso intends to improve the accessibility and the ease of recycling of aluminum capsules.
JDE France was the first player to commit alongside Nespresso and Nestlé: the three companies together launch the Alliance for the Recycling of Aluminum Capsules, which aims to deploy the collection and recycling sector even more quickly and massively initiated by Nespresso.